The Enduring Spirit of Partnership
At Western Technical College, the graphic design classroom is where creativity meets real-world impact. Under instructor James Bushman’s guidance, students engage in Community-based Learning (CBL), blending academic rigor with meaningful community contributions.
This past spring, Westby EMS, a local volunteer emergency service, sought a new logo. For Bushman’s students, it was more than just an assignment; it was a chance to apply their skills to a project with real-world significance.
“Community-based learning offers invaluable experience for students while nonprofits and small businesses benefit from their talents,” Bushman explains. Kevin Dean, Western Health and Public Safety Dean and Chief of Westby EMS, adds, “Our volunteer force thrives on community support, so partnering with students felt natural.”
Emma Moseley, a Digital Media Production student, embraced the challenge. After discussions with Westby EMS, she developed a design that captured the essence of the organization. “Seeing the logo I created on their vehicles and uniforms was surreal,” says Moseley. “Working with a real client was nerve-wracking at first but became an invaluable experience.”
The project provided students with hands-on experience in client communication, project management, and the iterative design process. The impact is now visible across the community, from EMS uniforms to service vehicles.
Reflection is key to CBL, deepening students’ understanding of their work’s significance. “It’s not just about the work,” says Bushman, “It’s about understanding the value of what we do for each other. Western is a true partner in making this community the best it can be.”
The Westby EMS project exemplifies the power of education and community partnership. It’s not just about creating a logo; it’s about co-creating a future that reflects shared values and aspirations. As Moseley adds the logo to her portfolio, she reflects: “It’s incredibly rewarding to see my design in action.”
This spirit of partnership—where compassion, collaboration, and shared purpose meet—continues to be the cornerstone of Western Technical College, shaping a vibrant and inclusive future for all.