Western, WEDC Launch Talent Retention Marketing Campaign

Western Technical College and the Wisconsin Economic Development Corporation announced a new digital marketing campaign aimed to bring alumni back to the state on Friday.

The ads feature “alumni snapshots,” or stories of notable alumni who have returned to find work in Wisconsin. Carl Klemp, a grad of Western’s HVAC&R program is featured. The ads are on Facebook, Twitter, and LinkedIn.

At the press conference on Friday, Western President Roger Stanford, Alumni Relations Manager Sally Emerson, and Klemp spoke on the importance of bringing workers back to the state.