Staff Profile: Shelly Wetzsteon

Shelly Wetzsteon

We have another staff profile! Today, we feature Shelly Wetzsteon.

-What do you do on campus?

I have been teaching Marketing since Jan 2001 (I’ll be starting my 18th year in the spring). Of my time here, I’ve been the program chair 10 of those years.
In addition I have presented on several topics for Professional Development Days (usually technology or social-media apps related), I am a technology mentor, I have been a new faculty mentor several times and on 4 hiring committees.

I, along with Pam, am currently in the middle of developing 9 new courses that will be sprinkled throughout our current program, named changed to Marketing Management (indicating the graduates will be able to manage marketing strategies) AND our new program, Digital Marketing.

Our Marketing Management Program has one embedded certificate. This Marketing Certificate consists of 3 courses that can be taken in the fall and is the perfect add-on to anyone who will be working in business, especially if it’s their own.

Our Digital Marketing Program is offered via Blackboard Collaborate on Tuesday nights. It has 2 embedded Tech Diplomas (one 2-terms and one 3-terms) It’s all very exciting.

-Where is your favorite place at Western?

Hmmm…I’m not sure I really have a favorite place. I suppose I would say it’s wherever I am when with my co-workers.

-What are your hobbies?

I like to shop, especially at spring-summer rummage sales. You could call me a fashionista shopaholic.

My other love has given me a 2nd nickname with some: the eNewsletter Queen. You could consider me an information hoarder. I love keeping up-to-date with the latest trends and apps via newsletters and will almost always have 15+ tabs opened on my browser so I can “get back to it” later.

-Advice for students?

Find ways to keep motivated. My biggest wish is for you to love learning as much as I do, and use it to move towards your Marketing Career success.

You know the saying about teaching a person to fish? Well, that’s what I want to do for my students with learning. To have them keep an open mind and go the extra step.